NIELS IN VORM
Niels in Vorm was found in 2008 by Chantal Niels, industrial designer. Chantal got her degree at the Design Academy, Eindhoven in 1996 and has more than 15 years of experience in designing product and gift packaging. A few clients she designed for are Koninklijke Begeer, Royal Delft and Bugaboo. Niels in Vorm works closely together with Freecom since 2008, taking care of house style and packaging design, brochures and presenting materials.
COOPERATION NIELS IN VORM AND EIGENID
At several projects Niels in Vorm works together with EigenID. EigenID was found by industrial designer Robbert Gerretsen. This designer duo specializes in design, visualization and realization of (consumer) products. The new USB stick for Freecom – the ‘Freecom Data Bar’ – is a beautiful example of a successful cooperative project of Niels in Vorm and EigenID.
THE DESIGN OF THE NEW DATA BAR
The design and image of the Freecom brand inspired the duo for the Data Bar design. When the concept was born several functions and demands were set, the basic conditions were clear from moment one. Chantal: “Freecom stands for high quality products, design and functionality. It is that quality we incorporated in the design of the product”.
The sliding mechanism which makes the USB connection slide in and out of the stick is a perfect example of a mix of stylish design and functionality. Never again lose your USB cap! Chantal: “The Data Bar is one of these things you want to take everywhere you go. The design influences the user experience directly. Therefore we designed both Data Bars – Data Bar and Data Bar Secure – in a way that their grip feels comfortable. The color choice for silver/grey emphasizes the high quality that is so typically Freecom”.
The new Freecom Data Bar is a smart and stylish result from the first cooperation between Freecom and the designer duo! Choosing Niels in Vorm and EigenID, Freecom proves again to have a nose for spotting talented designers. Click here to read more about the Data Bar.